<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>ASO Gauge blog</title><description>App Store and Google Play search, checked at the source.</description><link>https://asogauge.com/blog/</link><language>en</language><item><title>App Store app name and subtitle: the 30-character rules, and what to put in each</title><link>https://asogauge.com/blog/app-name-and-subtitle/</link><guid isPermaLink="true">https://asogauge.com/blog/app-name-and-subtitle/</guid><description>Apple&apos;s rules for the App Store app name and subtitle: limits, what counts as a character, when they change, and what the top-ranked apps put in them.</description><pubDate>Mon, 26 Oct 2026 00:00:00 GMT</pubDate><category>App Store</category></item><item><title>App Store localizations and keywords: which languages each country searches</title><link>https://asogauge.com/blog/app-store-localizations-keywords/</link><guid isPermaLink="true">https://asogauge.com/blog/app-store-localizations-keywords/</guid><description>Apple&apos;s table of the languages each App Store country searches, what extra localizations do for your keywords, and how to test cross-localization yourself.</description><pubDate>Mon, 26 Oct 2026 00:00:00 GMT</pubDate><category>App Store</category></item><item><title>Custom product pages and keywords: how they appear in App Store search</title><link>https://asogauge.com/blog/custom-product-page-keywords/</link><guid isPermaLink="true">https://asogauge.com/blog/custom-product-page-keywords/</guid><description>What custom product pages are, Apple&apos;s limits, how to assign keywords so one shows in App Store search instead of your default page, and how to measure it.</description><pubDate>Mon, 26 Oct 2026 00:00:00 GMT</pubDate><category>App Store</category></item><item><title>App Store product page optimization: what you can A/B test, and how to read it</title><link>https://asogauge.com/blog/product-page-optimization/</link><guid isPermaLink="true">https://asogauge.com/blog/product-page-optimization/</guid><description>Apple&apos;s A/B test for your App Store page: what it can test, traffic split, 90 days, App Review, confidence, and why a winning page is not a higher rank.</description><pubDate>Mon, 26 Oct 2026 00:00:00 GMT</pubDate><category>App Store</category></item><item><title>Does App Store search correct typos? Misspelled keywords, plurals and accents</title><link>https://asogauge.com/blog/app-store-spell-correction/</link><guid isPermaLink="true">https://asogauge.com/blog/app-store-spell-correction/</guid><description>Does App Store search correct typos? Measured in October 2026: the misspellings it corrects, the ones it doesn&apos;t, accents, and brand names.</description><pubDate>Mon, 26 Oct 2026 00:00:00 GMT</pubDate><category>App Store</category></item><item><title>Google Play search ranking: how to get found without a keyword field</title><link>https://asogauge.com/blog/google-play-search-ranking/</link><guid isPermaLink="true">https://asogauge.com/blog/google-play-search-ranking/</guid><description>Google Play has no keyword field. What Google says about search ranking, the 30/80/4,000 limits, its metadata rules, and one app measured on both stores.</description><pubDate>Mon, 26 Oct 2026 00:00:00 GMT</pubDate><category>Google Play</category></item><item><title>ASO keyword research: how to find keywords from the stores&apos; own signals</title><link>https://asogauge.com/blog/aso-keyword-research/</link><guid isPermaLink="true">https://asogauge.com/blog/aso-keyword-research/</guid><description>Find App Store and Google Play keywords from the stores&apos; own signals: search suggestions, Apple Ads popularity and who ranks, with a measured example.</description><pubDate>Mon, 26 Oct 2026 00:00:00 GMT</pubDate><category>Measuring rankings</category></item><item><title>How to check an app&apos;s keyword ranking, and get a number you can trust</title><link>https://asogauge.com/blog/measure-keyword-rankings/</link><guid isPermaLink="true">https://asogauge.com/blog/measure-keyword-rankings/</guid><description>One search is not a rank. Country, device, language and the hour all move it. A method anyone can follow, with real readings: median, spread, depth.</description><pubDate>Mon, 26 Oct 2026 00:00:00 GMT</pubDate><category>Measuring rankings</category></item><item><title>Did my ASO change work? How to judge a listing change, before and after</title><link>https://asogauge.com/blog/did-my-aso-change-work/</link><guid isPermaLink="true">https://asogauge.com/blog/did-my-aso-change-work/</guid><description>How to tell whether a name, subtitle or keyword change moved your ranks: before and after windows, settling days, medians, confounders, a decision rule.</description><pubDate>Mon, 26 Oct 2026 00:00:00 GMT</pubDate><category>Measuring rankings</category></item><item><title>How App Store search ranks apps: what Apple documents, and what you can measure</title><link>https://asogauge.com/blog/how-app-store-search-works/</link><guid isPermaLink="true">https://asogauge.com/blog/how-app-store-search-works/</guid><description>Apple names the signals behind App Store search: text matches and user behaviour. What each covers, what Apple leaves out, and how to check it yourself.</description><pubDate>Sun, 25 Oct 2026 00:00:00 GMT</pubDate><category>App Store</category></item><item><title>The App Store keyword field: how to fill its 100 characters</title><link>https://asogauge.com/blog/app-store-keyword-field/</link><guid isPermaLink="true">https://asogauge.com/blog/app-store-keyword-field/</guid><description>What Apple says about the keyword field, whether App Store Connect counts characters or bytes, what to leave out, and a worked example, line by line.</description><pubDate>Sun, 25 Oct 2026 00:00:00 GMT</pubDate><category>App Store</category></item></channel></rss>